Promotion highlights

The Crown Coast Tourism Union invited businesses from the 7 districts in New Taipei City (Wugu, Bali, Tamsui, Sanzhi, Shimen, Jinshan, and Wanli) and the entire Keelung area in the fields of food, accommodation, travel, shopping and transportation. With "Connection x Branding x Marketing" as the main axis, industry, government and academia have been provided with a multi-party communications platform. This has also involved forging local consensus, while improving the quality of tourism service content and infrastructure through blockchain links and business models to implement industrial integration, marketing, assistance and other measures.

• Cross-domain sharing and integrated marketing

1. Industry exchange and matchmaking: held exchange meetings to develop local consensus in the North Coast, Guanyin Mountain and Keelung areas; Shanghai and Beijing Overseas Offices held video product promotion events, with more than 40 local groups participating; Yehliu Geopark cooperated with sister park Akiyoshidai Quasi-National Park in Mine City, Yamaguchi Prefecture, Japan to hold an online "Development of International Tourism Sharing Session."
2. Produced three multilingual international promotional films, and participated in international competitions.
3. Invited about 80 domestic and foreign travel operators to visit the Crown Coast as part of a familiarization trip, to engage in matchmaking with tourism operators and travel operators involved in product packaging.

• Branding

1. Established a brand identity image for "Crown Coast Tourism Union," promoted events in the Tourism Union with the Crown Coast brand, and strengthened brand visibility; used brand identity in Yehliu and Guanyin Mountain, optimized the overall appearance of the Yehliu exhibition and sales area and the overall image of the Guanyin Mountain small farmers’ market.
2. Industrial brand counseling for 41 businesses to improve the quality of hardware and software services acting as demonstrating examples, including environment/service/product optimization, brand image creation, marketing promotion and other categories.
3. Held professional regional talent training course lectures. The courses included local creation, artistic aesthetics, service innovation, marketing creativity, sustainability and self-media optimization etc.
4. Organized benchmark visits in order to observe the dynamics of venues, brand management, local connection mode, catering service quality, guided tours etc.

• Innovative Itineraries

1. Connected demonstration sites for industrial branding and launched over 20 itineraries suitable for families LOHAS, experience, international tourists, cultural investigation etc., and strengthened the products of business operators through the itinerary series.
2. Organizing familiarization trips for the media, travel operators, Internet celebrities and bloggers, generating more than 100 exposures.

• Digital Transformation

1. Offered more than 30 electronic travel ticket bundle packages on domestic and foreign platforms such as KKDAY, ezTravel, Phoenix Tours, Cola Tour, About Taipei Fun Pass, and Sun Travel.
2. Assisted business operators become platform suppliers, and placed products such as souvenirs, meals, hot spring experiences etc. on domestic and foreign multiple platforms such as KKDAY and Sun.com.
3. Organized two sessions of self-media and optimization seminars – content included copywriting, using FB and IG to tell good stories, and guiding local operators in the use of Internet tools for marketing.
4. The official website of the Northguan National Scenic Area Headquarters has established a fan page for the Tourism Union which collects information on businesses and tours in the Tourism Union which are continually updated.