Promotion highlights

The Crown Coast Tourism Union invited businesses from the 7 districts in New Taipei City (Wugu, Bali, Tamsui, Sanzhi, Shimen, Jinshan, and Wanli) and the entire Keelung area in the fields of food, accommodation, travel, shopping and transportation. With "Connection x Branding x Marketing" as the main axis, industry, government and academia have been provided with a multi-party communications platform. This has also involved forging local consensus, while improving the quality of tourism service content and infrastructure through blockchain links and business models to implement industrial integration, marketing, assistance and other measures.

• Cross-domain sharing

1. Held two cross-sector consensus forums with professional industries, the government, and academic domain to foster collaborative synergy and promote both industry and policy development.
2. Hosted a Muslim promotional event in Malaysia to expand the international tourism market and enhance brand visibility.
3. Combined local characteristics with innovative marketing to launch high-quality, story-rich tourism products; introduced “Crown Delights” that incorporated the imagery of the North Coast; and collaborated with businesses to launch three signature “Crown Gifts”—“Time Capsules,” “Ocean Flavor Containers,” and “Pastoral Fields”—to strengthen regional brand appeal.
4. Continued recruiting reputable businesses known for their quality and services as contracted partners, reaching 118 in total in 2024.
5. Organized three themed fairs to link specialty businesses together to promote local culture and tourism resources.

• Branding

1. Completed six sets of style coaching to businesses, helping them create sustainable gift boxes; offer low-carbon travel itineraries and Filipino-friendly meals; and develop multilingual menus, achieving a service upgrade from serving only local customers to including also international ones.
2. Conducted two cross-regional exchange visits to build cooperative bonds based on geographical ties, facilitating resource sharing and mutual growth.
3. Organized a sustainable cultural living exchange visit to Chiayi and Yunlin, allowing businesses to learn from successful practices elsewhere, broaden their business horizons, and strengthen cross-sector collaboration.
4. Launched the first-ever “Top Ten Crown Gifts” in 2025, along with a limited “Crown Grand Gift Set,” showcasing the appeal of local products and building a flagship souvenir brand.
5. Designed and produced exclusive Crown Coast promotional materials and tablecloths, combining sustainability, eco-friendliness, practicality, and aesthetics together to strengthen the brand’s visual identity.

• Digital Transformation

1. Reviewed the completeness of partner stores’ information on Google Maps and held a Google Business Optimization Workshop to help businesses strengthen their digital visibility, improve their search rankings, and increase their international exposure.
2. Promoted exclusive exposure slots on LINE to assist partner stores with brand promotion and event marketing; and guided the adoption of electronic payment systems, comprehensively enhancing international service standards and the quality of contactless travel experiences.

• Precision Marketing

1. Accumulated over 600 domestic media reports and 200 international news features, significantly boosting brand visibility.
2. Designed six themed multilingual dictionaries (covering topics such as service phrases, food, accommodation, travel, shopping, and transportation), available in Chinese, English, Japanese, and Korean, to improve communication convenience for travelers.
3. Launched the “Fun All Year Round” series with recommended itineraries, and produced brochures in Chinese, English, Japanese, and Korean to help visitors explore Crown Coast’s unique attractions in depth.