The Crown Coast Tourism Union, promoted by the Northguan Scenic Area Headquarters (hereinafter referred to as “the Headquarters”), has successfully expanded its reach! Previously covering seven districts in New Taipei City (i.e., Wugu, Bali, Tamsui, Sanzhi, Shimen, Jinshan, and Wanli Districts) as well as all of Keelung, the tourism union officially added Taoyuan’s “Pearl Coast” (i.e., Luzhu, Dayuan, Guanyin, and Xinwu Districts) this year. The total number of partner stores now exceeds 150, spreading along a 100-kilometer coastal tourism corridor across northern Taiwan.
Located in Luzhu District, Qianyu Leisure Farm integrates agricultural and food education with ecological experiences. Its Qianyu Manor Landscape Restaurant has also been certified as a green restaurant by the Ministry of Environment. By contrast, Lotus Farm Ranch, located in Guanyin District, is renowned for its expansive lotus ponds, where visitors can not only enjoy fresh, elegant scenery but also savor delicious lotus-seed cuisine. Other highlights include Lunping Hakka Dining Hall (Flagship Store) that offers authentic Hakka delicacies; and the dynamic Taoyuan Youth Adventure Camps, collectively showcasing the diverse characteristics of Taoyuan’s Pearl Coast.
Regarding New Taipei City and Keelung, their partner stores remain equally impressive. The combination of Provence Café and Four Seasons Tea House in Sanzhi; Desire Cafe and Juming Museum in Jinshan; Forte Beach Resort Green Bay Hotel and Yipin Fresh Seafood Restaurant in Wanli; Evergreen Laurel Hotel (Keelung) and Green Bamboo Mountain Yam Farm in Keelung offers artistic landmark , harbor views, and local agritourism experiences, linking mountains and seas into a rich recreational network.
According to the Headquarters, the inclusion of the Pearl Coast enhances the brand value of the Crown Coast Tourism Union, adding more mesmerizing landmarks to northern Taiwan tourism. The Headquarters’ partner stores are its key business collaborators. Thus, in the future, they will receive priority participation in activities organized by the Headquarters and the tourism union, and will be promoted through a wide variety of channels. The goal is to make the Crown Coast Tourism Union and the Pearl Coast the most attractive tourism destinations in northern Taiwan.
For information on partner stores in the Crown Coast Tourism Union, please visit the official website of the North Coast and Guanyinshan National Scenic Area.

Qianyu Leisure Farm

Lunping Hakka Dining Hall (Flagship Store)

Provence Café

Juming Museum

Evergreen Laurel Hotel (Keelung)

Selected stores in the Pearl Coast, Taoyuan


Selected stores in New Taipei City

Selected stores in Keelung