The Northguan Scenic Area Headquarters continues to implement its Industry Style Development Coaching Program. This year, six selected local businesses received in-depth coaching from a team of experts, achieving breakthroughs across the areas of site revitalization, product R&D, and brand upgrading. Together, the businesses and team have successfully created international-level tourism attractions. Through an integrated, comprehensive strategy, the program enriches local cultural depths while thoroughly elevating regional service capacity, laying a solid foundation for servicing international visitors.
The six participating businesses showcase unique characteristics, as described below: The Lotus Farm Ranch, located in Guanyin District, Taoyuan, combines local crops to develop its distinctive “lotus leaf coffee.” By utilizing nitrogen-flush freshness-preservation technology, the shelf life of its drip coffee bags can now be extended to 18 months. Additionally, redesigned outer packaging blends traditional aesthetics with youthful elements, demonstrating strong potential in reaching a new generation of consumers. Dadi Peanut , located in Xinwu District, Taoyuan, combined its signature sugar-coated peanuts with a newly developed Corporate Identity System (CIS), creating a refreshed and cohesive brand image.
In Keelung, participating businesses skillfully merged culture with innovative design. Tsai Ji Food pursued packaging innovation by incorporating creative, interactive elements such as Spring Festival couplets into a limited-edition Chinese New Year gift set, adding festive fun and buzz. Sunbay Tea Brew (Keelung Yier Branch) delved into local history, launching a gift box themed around the torii gate in Yoshishigecho during the Taiwan under Japanese rule period, highlighting Keelung’s historical landscape and significantly enhancing the brand’s cultural depth and recognizability. With Hill Café collaborated with existing partner stores through mutual support to jointly develop animal-friendly egg cakes that can be stored at room temperature. This achievement not only overcame technical barriers but also allows consumers to share sustainability values with their friends and family through gift-giving. Lastly, Red Barn BBQ Kitchen, located in Tamsui District, New Taipei City, revitalized an underused first-floor space to introduce a dedicated takeout area and offered multilingual menus, effectively optimizing spatial functionality and operational efficiency.
The Northguan Scenic Area Headquarters noted that these impressive achievements demonstrate the “local yet international” characteristics of the Crown Coast Tourism Union. Its diverse appeal is well worth exploring by both domestic and international visitors, who are warmly invited to experience firsthand the innovativeness and charm showcased by the union’s industry partners.
For more information about the Crown Coast Tourism Union, please visit the official website of the North Coast and Guanyinshan National Scenic Area.
Lotus leaf coffee offered by Lotus Farm Ranch
Newly packaged sugar-coated peanuts offered by Dadi Peanut
Brand new gift box offered by Sunbay Tea Brew (Keelung Yier Branch)
Chinese New Year gift box offered by Tsai Ji Food
Room-temperature egg cakes developed by With Hill Café
Site optimization achieved by Red Barn BBQ Kitchen
